ARCM Roofing
Roofing Contractor · Denver, CO
Residential and commercial roofer for the Denver metro, built around storm-damage repair and free roof inspection requests.
Visit the ARCM Roofing website →
PPC Advertising
PPC Advertising That Pays for Calls and Leads, Not Just Clicks
Pay-per-click advertising puts your business at the top of Google, Bing or social feeds today, and you pay only when someone clicks. The risk is paying for clicks that never turn into customers. We set up campaigns to track calls and forms, so the budget goes to the searches that produce jobs.
PPC Advertising From WebLeadsNow
We manage Google Ads, Microsoft Advertising (Bing) and social ads. Every campaign starts with conversion tracking, a tight keyword list and a landing page that matches the ad.
What's included
What Our PPC Advertising Include
Campaign setup
Account structure, campaigns and ad groups organized by service and location.
Keyword research
Buyer-intent keywords, plus a negative keyword list that blocks searches you should not pay for.
Ad copy
Ads written for each service, with call extensions, location extensions and site links.
Landing pages
Pages that match the ad and the search, with a form and phone number above the fold.
Conversion tracking
Calls, forms and quote requests tracked so you know your cost per lead.
Bid and budget management
Weekly bid changes, search term reviews and budget moves toward what converts.
Tools & platforms
Tools We Use for PPC Advertising
The platforms behind the work. We set them up, connect them and manage them for you.
Ad platforms & tracking
Google Ads
Meta
Facebook
Instagram
LinkedIn
Google Analytics
Google Tag Manager
Ad creative
Canva
Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
Logos are trademarks of their respective owners and indicate tools we work with, not endorsement or partnership.
Process
How PPC Advertising Works With Us
- 1
Audit or plan
We review your existing account, or plan a new one from your services, area and budget.
- 2
Set up tracking
We install conversion tracking for calls and forms before spending a dollar.
- 3
Launch
We launch campaigns with tight targeting and landing pages built for each service.
- 4
Optimize
We cut wasted spend, test ads and report cost per lead every month.
Who it's for
Who PPC Advertising Is For
PPC fits businesses that need leads now, are launching in a new area, or want to cover keywords while SEO builds. It works best when you know what a customer is worth to you.
Recent websites we built
Krinkie's Heating, Air & Plumbing
HVAC & Plumbing · St. Paul, MN
Furnace, AC and plumbing contractor covering St. Paul and 38 surrounding communities, with 24/7 emergency service and online service requests.
Visit the Krinkie's Heating, Air & Plumbing website →
JR Copier of Minnesota
Copier Sales & Leasing · Twin Cities, MN
Copier and MFP sales, leasing, rental and service for Ricoh, Kyocera, Xerox and Canon, with a model-specific quote form.
Visit the JR Copier of Minnesota website →FAQ
PPC Advertising Questions
How much should I spend on Google Ads?
It depends on your market and competition. We look at keyword costs in your area and your average job value, then recommend a starting budget.
Do you charge a percentage of ad spend?
We quote management fees based on account size and scope. Ask for a quote with your monthly budget.
Who owns the ad account?
You do. We manage the account with access you grant, and you keep it if we stop working together.
How soon will I see leads?
Ads can start producing calls within days of launch. The first month is used to gather data and cut waste.
Can PPC and SEO work together?
Yes. Ads cover keywords while SEO builds organic rankings, and ad data shows which keywords convert.
Related services
Services That Work With PPC Advertising
Ready for leads that call?
We take on a limited number of new clients. Call (763) 294-8393 or fill out the questionnaire to see if we're a fit.